Field notes · practical guidance
How to disclose Digital Twin content.
Good disclosure helps viewers understand what they are seeing without overwhelming the content. The wording should be clear, proportionate and easy to notice.
What disclosure does
Disclosure tells an audience that an image or video was created or materially assisted by AI. It supports informed interpretation without suggesting that every creative step was automated.
When disclosure is especially useful
Use clear disclosure when realism could cause confusion, when a Digital Twin appears to speak or act, when content supports a commercial claim or when a platform, client or policy requires it.
Where to place it
Put disclosure where viewers can reasonably see it: in the caption, on-screen label, description, credits or adjacent campaign copy. Hiding it behind unrelated links weakens transparency.
How to phrase it
Use plain language such as “AI-assisted Digital Twin video of me” or “Created with my Digital Twin.” Avoid vague labels that do not explain the role of AI or the represented person.
Match the context
A short social post may need a concise label; a paid campaign, educational piece or client deliverable may need more detail. The level of explanation should match the audience and potential for confusion.
Disclosure and authenticity
Disclosure does not make content less authentic. It clarifies the production method while the creator remains responsible for the message, approval and decision to publish.
FAQ
Do creators always need to disclose Digital Twin content?
Requirements vary by platform, jurisdiction and context. Disclosure is especially important when realistic AI-assisted content could mislead viewers or when a rule requires it.
What is a simple disclosure example?
A concise example is: “AI-assisted Digital Twin video of me.” The wording should accurately describe the content and remain easy to notice.
Where should a disclosure appear?
Place it close to the content, such as in the caption, description, on-screen label or credits, rather than in a distant or unrelated page.
Does disclosure replace consent?
No. Consent concerns permission to represent a person; disclosure concerns transparency with the audience. Responsible content may require both.
Put the guidance to work
Choose one prepared idea for a standalone image or optional short video. Use original footage when a real event, precise demonstration or sensitive lived experience carries the story. For recurring content, explore Agency directly; Create is not a prerequisite.